Your Past Customers Are Your Next Campaign: A Virtual Workshop
They already bought from you. Give them a reason to come back.
November 19, 2026 | 11 AM–1 PM CST | Live on Zoom | $59
If attracting new customers has felt harder lately, you’re in good company. Business owners keep coming to me frustrated that their marketing isn’t bringing in the inquiries and sales they need. They’re trying to make sense of economic uncertainty, changing search behavior, AI, and advice that seems to contradict itself every other week.
Those bigger challenges deserve attention. Meanwhile, you have a business to run and revenue goals that aren’t going to wait patiently for your SEO to get its ish together.
Your past customers could be your next opportunity. They know your business, they’ve paid for your work, and they may have a perfectly good reason to buy again. But when was the last time you reached out with something more compelling than “We miss you” and a coupon?
Join Divergent for a two-hour working session where we’ll build a customer comeback campaign around your business, your services, and the relationships you’ve already earned.
Build a campaign you can actually use
We’ll identify which past customers make sense to reconnect with, develop a relevant reason for them to return, and write outreach that makes the next step clear. You’ll learn how to follow up without sounding desperate, defaulting to discounts, or sending the same generic message to everyone who has ever paid you.
During the workshop, you’ll build:
A defined customer group to reconnect with.
An offer or invitation that fits their needs and makes sense for your business.
A three-message campaign with initial outreach, useful follow-up, and a final reminder.
A practical schedule and a simple way to track responses, bookings, and sales.
Use your campaign to pursue year-end business or get a head start on January bookings. You’ll leave with drafts and a plan to put into action while you continue improving your other marketing channels.
Bring your business. We’re getting work done.
This workshop is for established business owners with past customers they can appropriately contact and a product or service they want to sell. Whether customers are due for another appointment, could benefit from an additional service, or haven’t heard about something new you offer, we’ll help you find a relevant way to reopen the conversation.
Bring your CRM, details about what you want to sell, and access to your own customer history. You won’t be asked to share private customer information with the group.
Come caffeinated, ready to participate, and free from distractions for two full hours. Block your calendar, silence your notifications, and give your business the attention you usually reserve for everyone else.
A virtual workshop with in-person expectations
This session will NOT be recorded. Attendees are expected to keep their cameras on for the entire workshop.
We’re treating this like an in-person event: show up, participate, ask questions, and do the work. Plan to attend live from a place where you can focus, rather than joining while driving, taking appointments, or answering emails in another window.
Your ticket reserves time to develop an actual campaign with guidance and feedback. The goal is to make meaningful progress toward sales, with work you can use after the call.
Ticketholders will receive their Zoom link by email the week of the event. Keep an eye on the email address you use at checkout.
Reserve your ticket and come ready to build an epic campaign.
They already bought from you. Give them a reason to come back.
November 19, 2026 | 11 AM–1 PM CST | Live on Zoom | $59
If attracting new customers has felt harder lately, you’re in good company. Business owners keep coming to me frustrated that their marketing isn’t bringing in the inquiries and sales they need. They’re trying to make sense of economic uncertainty, changing search behavior, AI, and advice that seems to contradict itself every other week.
Those bigger challenges deserve attention. Meanwhile, you have a business to run and revenue goals that aren’t going to wait patiently for your SEO to get its ish together.
Your past customers could be your next opportunity. They know your business, they’ve paid for your work, and they may have a perfectly good reason to buy again. But when was the last time you reached out with something more compelling than “We miss you” and a coupon?
Join Divergent for a two-hour working session where we’ll build a customer comeback campaign around your business, your services, and the relationships you’ve already earned.
Build a campaign you can actually use
We’ll identify which past customers make sense to reconnect with, develop a relevant reason for them to return, and write outreach that makes the next step clear. You’ll learn how to follow up without sounding desperate, defaulting to discounts, or sending the same generic message to everyone who has ever paid you.
During the workshop, you’ll build:
A defined customer group to reconnect with.
An offer or invitation that fits their needs and makes sense for your business.
A three-message campaign with initial outreach, useful follow-up, and a final reminder.
A practical schedule and a simple way to track responses, bookings, and sales.
Use your campaign to pursue year-end business or get a head start on January bookings. You’ll leave with drafts and a plan to put into action while you continue improving your other marketing channels.
Bring your business. We’re getting work done.
This workshop is for established business owners with past customers they can appropriately contact and a product or service they want to sell. Whether customers are due for another appointment, could benefit from an additional service, or haven’t heard about something new you offer, we’ll help you find a relevant way to reopen the conversation.
Bring your CRM, details about what you want to sell, and access to your own customer history. You won’t be asked to share private customer information with the group.
Come caffeinated, ready to participate, and free from distractions for two full hours. Block your calendar, silence your notifications, and give your business the attention you usually reserve for everyone else.
A virtual workshop with in-person expectations
This session will NOT be recorded. Attendees are expected to keep their cameras on for the entire workshop.
We’re treating this like an in-person event: show up, participate, ask questions, and do the work. Plan to attend live from a place where you can focus, rather than joining while driving, taking appointments, or answering emails in another window.
Your ticket reserves time to develop an actual campaign with guidance and feedback. The goal is to make meaningful progress toward sales, with work you can use after the call.
Ticketholders will receive their Zoom link by email the week of the event. Keep an eye on the email address you use at checkout.
Reserve your ticket and come ready to build an epic campaign.