BRAND STRATEGY SESSIONS

Clarity You Can Use the Same Day

Most small business owners struggle to explain what makes them different. You’ve got talent, drive, and vision, but when it comes to putting your brand into words, it often feels scattered.

A Brand Strategy Session is designed to fix that—finally!

By the end of our session, you’ll have:

  • A clear brand direction you can actually use

  • Messaging that speaks to your ideal clients (not just “anyone”)

  • A simple action plan for your next marketing move

  • Clarity that cuts through the noise so your business stands out

A smiling blonde woman with blue eyes wearing a sleeveless black top and earrings, standing with her hand on her hip. There is a speech bubble with white text that says, "Stop Overcomplicating Your Branding!"

Most small businesses struggle to build a clear, cohesive brand identity because they simply don’t have the time or resources to tackle it alone—and the flood of marketing trends and conflicting online advice only makes it harder.

That’s why we offer four powerful solutions tailored to take your brand from blurry to bold with absolute clarity and direction.

Each package is designed to give you an actionable plan with professional polish—so you can focus on growth, not guesswork.

How Our Strategy Sessions Work

  • Carly having a conversation with a client

    Deep Dive Conversation

    We get to the heart of your business, your audience, and what makes you unique. Using proven branding exercises and psychology techniques we draw out your true value proposition within the first half of the session. Prepare for your “lightbulb” moment.

  • Taking notes on a business's audience

    Message Mapping

    Together, we shape the words and themes that will form the backbone of your brand. You’ll understand your customer persona, their journey, and how to weave high converting messaging into every channel of your marketing.

  • Planning a marketing campaign on a calendar

    Develop an Actionable Plan

    You’ll leave our half-day session with practical tools you can implement the same day—no pointless checklists, just clarity and direction. Priorities will be clear, delegation will be planned, and you’ll finally feel in control of your brand.

SCHEDULE A SESSION

If you can answer, “yes” to any of these, a brand strategy session is waiting to finally put you back in control of your brand and your marketing:

You’ve been burned in the past by a marketing agency that just confused you more and stole your money.

You feel like your brand is inconsistent or unclear.

You want to attract more of the right clients (not just anyone who comes along).

You need help pulling everything together into one clear direction.

You want confidence that your brand finally makes sense—to you and to your audience.

Is This Really What You Need?

Advertisement for Divergent Marketing's Ultimate Startup Strategy Package listing services such as brand strategy sessions, brand guide creation, logo design, website rebranding, and SEO management. Features a smiling woman with long blonde hair wearing a dark top against a teal background.

Everything you need to build your brand from the ground-up.

Transform your vision for a business into a memorable brand that captures your audience’s attention and builds lasting loyalty.

Our Ultimate Startup Strategy Package takes the power of our comprehensive branding session and elevates it with custom-designed visual assets so you can quickly set up all your immediate brand elements needed to kick off your new company or personal endeavor.

  • Half Day Brand Strategy Session

  • Professional Logo

  • Custom Brand Guide

  • Full Website Rebrand or Landing Page

With the Ultimate Startup Strategy Package, you get a polished visual identity that stands out, captivates, and resonates.

A digital graphic advertising the Full Digital Presence Package by Divergent Marketing, listing services including brand strategy, brand guide, re-design, SEO management, Google Business profile setup, and website assistance. The graphic features a teal and white color scheme with a partial image of a workspace with a laptop and monitor.

An unstoppable brand showcased in a digital format.

Our Full Digital Presence Package is designed for businesses ready to make a powerful leap in both strategy and digital presence. If you’ve been burned by a website contractor or agency in the past and know your website could be so much more… this was made for you.

  • Half Day Brand Strategy Session

  • Full Website Rebrand or Landing Page

  • SEO Cleanup and Management

  • Google Business Profile

Experience the clarity and confidence that comes from a solidified strategy paired with a stunning digital presence, ready to connect with your audience on every level.

Yellow promotional graphic for Divergent Marketing offering branding services, including brand strategy, brand guide, re-design, logo design, fonts, colors, and file packages. Features a photo of a hand writing 'R' on paper.

A clear, engaging brand with a visual identity to match.

The Ultimate Brand Identity Package is a complete brand overhaul for entrepreneurs looking for a defining value proposition with a look that’s memorable and engaging. Your logo, fonts, brand patterns, and color palette will finally match your aesthetic to the company values you’ve always wanted to portray.

  • Half Day Brand Strategy Session

  • Professional Logo Design

  • Custom Brand Guide w/ Fonts, Color Palette, and more!

  • Brand Priorities for SMART Goals

Whether you're launching, scaling, or rebranding, this package gives you the tools to look, sound, and perform like the business you’re meant to be.

A promotional graphic for Divergent Marketing featuring a woman with shoulder-length blonde hair smiling, wearing a sleeveless black top, and text about Powerhouse Brand Planning services on a dark background with geometric design elements.

Start with the strategy and build from there.

Need it one step at a time? Get ready for a transformative brand experience like no other. Our Powerhouse Brand Planning session dives deep into the essence of your brand, exploring your audience, refining your messaging, and positioning you for success.

  • Half Day Brand Strategy Session

  • Custom Brand Guide

  • Action Checklist for Short and Long Term Goals

  • Customer Journey Map

We have clients who take advantage of a strategy session every year, and even every quarter! Refine your goals, set new priorities, and audit what’s working for you (or not!) Kick off your next level of brand mastery and take back control.

  • Carly has been a pivotal part of our team to help grow, and really understands our vision for the future. What she has done with email, content, and strategy has been exceptional! Highly recommended for anyone in need of these extremely important business components.

    Matt G. | Fireside America

  • Carly is absolutely outstanding. She proved to be so knowledgable and thoughtful throughout the whole session, really getting to understand my company so she could then truly help me. We went over some mind blowing stuff, and I walked out of my branding strategy session with a completely different mindset, and feel extremely confident in what my brand stands for, who my customers are, and how I can help them. I know this will immediately translate into more sales for me.

    Nikki S. | Exit 102 Properties

  • Carly is incredible! She held a branding session with me to revamp my brand and marketing strategy for Spearhead Leadership and it was an absolute game changer for me and my business. Her ability to ask the right questions and identify the best strategy for each of her clients is unrivaled. She’s also updating my website and I couldn’t be happier with the progress. If you want to take control of your brand and marketing, contact Divergent Marketing and Branding today. I’m thrilled to continue working with her!

    John L. | Spearhead Leadership

  • The return I got from this session has already paid for itself when I was able to gain a new customer the same day using what I learned about myself and company. I can't thank Carly and Divergent Marketing enough for all the value delivered. It's worth working with her and you dont know what youre missing until you do.

    Nick F. | Thermal Innovations Corporation

Stop guessing. Experience faster growth.

Your value proposition can unlock business success you’ve only dreamed of… and we know how to lay out the step-by-step guidance you’ve been missing.

Carly and her team prioritize making your branding and strategy process straightforward, intentional, and as stress-free as possible. We know you have enough to worry about with your business.

Start the process, invest in your brand, and watch your business take off!